Size Guide and Fit

EU Size FIND YOUR PERFECT FIT  We know that shopping online can be tricky, especially when size standards vary by country. We use US Standard Sizing for all our products. Please use the conversion charts below to find your equivalent size in UK, EU, and International standards.

Pro Tip: If you are between sizes, we generally recommend sizing up for a more comfortable fit, unless the item is described as "Oversized" or has significant stretch.


1. HOW TO MEASURE Grab a tape measure and follow these tips to get the most accurate numbers. Measure directly on your body or over thin underwear.

  • Bust / Chest: Measure around the fullest part of your chest/bust, keeping the tape horizontal and under your arms.
  • Waist: Measure around your natural waistline (the narrowest part of your torso), usually just above your belly button.
  • Hips: Stand with your feet together and measure around the fullest part of your hips/seat.
  • Inseam (for Pants/Jeans): Measure from the top of your inner thigh down to the bottom of your ankle.


2. WOMEN'S CLOTHING International Conversion Chart

InternationalUS SizeUK SizeEU SizeAU Size
XXS0324
XS26346
S4 - 68 - 1036 - 388 - 10
M8 - 1012 - 14 40 - 4212 - 14
L12 - 1416 - 1844 - 4616 - 18
XL16 - 1820 - 2248 - 5020 - 22
XXL20245224

Note: This is a general guide. Please check individual product descriptions for specific garment measurements.


3. MEN'S CLOTHING

International Conversion Chart

InternationalUS / UK Chest (Inches)EU SizeChest (cm)Waist (Inches)
XS344486-9128-30
S364691-9630-32
M38 - 4048 - 5096-10132-34
L42 - 4452 - 54101-10634-36
XL46 - 4856 - 58106-11136-38
XXL50 - 5260 - 62111-11638-40


4. FOOTWEAR SIZE CHART Shoe sizing is the most common reason for returns. Please double-check your conversion, especially if you are accustomed to EU sizes.

Women's Footwear

US SizeUK Size EU SizeFoot Length (approx. cm)
5335-3622.5
6436-3723.5
7537-3824.1
8638-3924.8
9739-4025.4
10840-4126.0
11941-4226.7


Men's Footwear

US SizeUK Size EU SizeFoot Length (approx. cm)
764025.1
8 74125.7
984226.0
1094327.0
11104427.9
12114528.6
13124629.4


5. ACCESSORIES Belts Belt sizes typically correspond to your waist size in inches.

  • S: 30-32 inches
  • M: 34-36 inches
  • L: 38-40 inches
  • XL: 42-44 inches

Hats Measure the circumference of your head just above the ears.

  • One Size (OS): Fits most heads (approx. 57cm / 22.5 inches). Adjustable straps are common on caps.

STILL UNSURE? We want you to feel confident in your purchase. If you have specific questions about the fit of a particular item (e.g., "Does this run narrow?"), please contact our Customer Care team before ordering.

  • Email: asos@example.com